According to Coopman and Lull, several things go into both the introduction and conclusion. In the introduction, it is a matter of grabbing your audience's attention, establishing credibility, show in plain form your main points, and most importantly stating your thesis. In a conclusion, it is identical to the introduction, only this time you REVIEW your main points, answer what you said in your thesis and create a memorable message. I will definitely incorporate these ideas into my upcoming informative speech, and for all speeches to come. I believe that the book helps me to define what is exactly needed in both the introduction and conclusion enough for me to realize that all good speeches begin and end in a similar fashion. Specifically, I need to work on how to present my main points to the audience in a way that is simple, yet effective. I believe that in my last speech I had trouble wording it in a way that made both me and the audience happy, but ended up being hidden in a cloud of words. I understand now that even proclaiming the main points is better than one that may sound "smart." Another thing I lacked on was my usefulness of my conclusion. I had a very weak conclusion, which ended with a simple memorable statement, when I SHOULD have put in my main points just so the audience does not forget what I had just talked about.

Here is an example from my actual informative speech, "derives itself from its rich history, a kind of art that is now generally accepted and is strong with its’ roots in hip hop and individualism." It kind of states exdactly what I'm going to say in a way that isn't too tacky.